Rheem Motorsports Program is Bigger and Better Than Ever for 2008

Rheem Manufacturing Corporation has significantly expanded its motorsports sponsorship for 2008. The dramatic global exposure the Rheem brand experienced in 2007 and the enthusiastic response from Contractors and Consumers has surpassed expectations. In 2008, the Rheem brand will be taken to even loftier heights with even greater expectations for the racing program to grow business as well as increase brand value and awareness among Contractors and Consumers.

Rheem Steps Up 29 Car Sponsorship in 2008
Rheem will continue in 2008 and 2009 as the major associate sponsor of Richard Childress Racing's (RCR) Shell-Pennzoil-Rheem 29 car driven by reigning Daytona 500 champion, Kevin Harvick, in all 36 Sprint® Cup (formerly NEXTEL® Cup) races.>br>
In 2008, the highly recognized Rheem logo will appear on Harvick's driving gloves, fire suit, and helmet. The Rheem logo on the rear quarter panel of the 29 car will be nearly 20% larger than in 2007. These brand visibility enhancements are sure to generate even more visual impressions and gain even more consumer brand recognition for Contractors.Rheem Racing sponsorship of Kevin Harvick and the 29 car generated over one-and-a-half billion media impressions in 2007 and provided Rheem Contractors with over $15 million in national advertising value. Few manufacturers provide the exciting, high profile nationwide brand marketing support that comes with a major sponsorship of NACAR Racing; in fact, during the 2007 racing season, third-party racing industry sponsorship-value-tracking reported that Rheem outperformed all other heating, cooling, and water heating racing sponsors in delivering high brand exposure to consumers. Rheem is Associate Sponsor on All KHI Race Cars and Trucks
The Rheem-KHI relationship also provides additional brand exposure as an associate sponsor in all Nationwide and NASCAR® Craftsman® Truck Series races when Rheem is not the primary sponsor. The Rheem logo will appear in the "C-post" position on the 33 and 77 cars and all truck cab just rear of the doors. KHI is the 2007 Craftsman Truck Series Champion and is a preseason favorite to defend their crown in 2008.

Rheem National Advertising: All 2008 Nationwide Series races will be televised live on ESPN2. Rheem will be a regular television advertiser on ESPN during the Nationwide racing season. By special arrangement with ESPN, Rheem will have in-car camera coverage in all four of the above Rheem primary sponsorship races. Rheem will be a spot advertiser on FOX Sports during selected key Sprint Cup races. Rheem will host a national media launch during DAYTONA® Week of its primary sponsorship of the 33 and 77 Rheem car that will be supported by national media.