Are you selling comfort or replacement?

Burton Robertson, HVAC Marketing Manager

In today’s tight economic times, be more creative when you are quoting your customer’s replacement equipment. Anyone can show up and offer the consumer a change-out furnace or boiler. Take a little extra effort to look around and see what other items you can add to your quote to give your customer the comfort they have been living without. Many consumers have no clue what is available to them in both energy saving equipment and indoor air quality products. When I hear a contractor asking for the price of a boiler with a tank-less coil, I wonder if he offered the customer the choice to upgrade to a cold start boiler and a indirect storage tank so they are no longer wasting fuel maintaining boiler temperature 365 days a year.

Sell indoor air quality when quoting: offer a better air filter, UV air purification and humidification which are all a natural part of a warm air system. Steam humidification is also available for the homes without duct work. A comfortable humidity level offers protection form unwanted cracks in your wooden cabinets and furniture and also allow you to lower your thermostat setting a few degrees. Don’t forget our Braeburn set back thermostats and the Intellidyne energy saving control. Use the Tax Credits to your advantage to get sales by offering your customers the upgrade to the energy saving product which will get them a tax credit and will save them money on future energy bills.