Business Review Important
Caterpillar’s Syndrome
I recently read an article about an experiment reportedly
conducted by the French naturalist, John Fabre. The
experiment involved placing several caterpillars referred to as
processionary caterpillars around the rim of a flowerpot. The
pot was filled to the rim with dirt and pine needles a normal
food source.
With the caterpillars forming a complete circle around
the rim the first one touching the back of the last caterpillar,
around and around they proceeded to move. For hours, then
days they continued to circle until finally all of the caterpillars
dropped from the bowl dead from starvation. With the food
so close, they would not vary from their routine.
In today’s business environment, we have to be flexible
and cannot afford to be stuck in a rut or an endless circle of
doing business the way its always been done just for the sake
of it.
It’s most important that you evaluate your suppliers
periodically. Are they offering anything but “price”? Do you
occasionally need technical support or special service and can
it be supplied. Of course having experienced individuals as
near as the phone comes with a cost. Is there some value in
doing business with a supplier even if they may not have the
lowest price?
We’ve been in the wholesale distribution business for a
very long time and we’ve learned a thing or two. We’ve got
the highest quality products, the business experience and the
technical know-how to make your life easier and more
profitable.