NorthStar Water Conditioning Marketing Strategies

Do You Do Water Conditioning?

“B Y B” with NorthStar®

Facts:

Water hardness affects more than 85% of Americans, often the root cause for repair and service work.
900,000 softeners are sold annually; 20% sold as replacement and 720,000 sold as new.
A study reports a 10-yr avg. life for softeners.
With new construction you can make as much profit on a softener installation as plumbing an entire house. It can be included in the mortgage!
With remodeling adding the softener to fixture selection process check list is a good add-on/up-sell item.

Why Should You Choose NorthStar® Water Conditioning?

NorthStar® has been manufacturing softeners for 80yrs. providing a strong service agent network. (See www.northstarconditioning.com)
The NorthStar® Softener is the professional plumber grade unit, unlike retail softeners and the telephone diagnostics feature is exclusive!
Uses up to 60% less salt because it is metered vs. timer unit; up-flow briining; proportional brining.
Easier to maintain with fewer moving parts. The NorthStar® unit can be completely disassembled with a 6 in 1 screw driver/nut driver tool.
Adding NorthStar® Softeners to your offering will enhance your business.
Did you say softeners are too complicated for you? NorthStar® has a very simple design.
..Sweat two pipes; plumb a drain; plug it in; set the time of day; set the hardness – done!
NorthStar® has a toll-free number for help to walk you through questions.
Diffuse the Homeowner’s Common Objections: “I don’t have the money.” Your counter:
- A NorthStar® softener extends the life of your water heater, faucets showerheads, dishwasher, washer, humidifier, steam iron, etc.
- Saves cost in soap and cleaning supplies.
- Hard water is hard on clothes.
  - “It’s too much hassle.” You reply:
- It’s completely automatic.
- Less scrubbing; less scale on elements; no water spots.
- Hair, skin will be soft and shiny; clothes come out brighter and softer.
Consider this an opportunity to BUILD YOUR BUSINESS for 2006. Call Peggy at the Liberty office for more information on how to market this service. NorthStar® Water Conditioning is the Professional’s Choice.

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All Rights Reserved
Last Updated:02/09/2008
yaunco@yaunco.com